Thursday, September 18, 2014

Eva Mendes + New York & Company

Eva Mendes and New York & Company invited the media and customers to participate in a series of unique flash mob fashion experiences to celebrate Eva’s second Fall collection, and one year anniversary, in partnership with the specialty retailer. Three fashion events occurred at three different iconic New York City locations on September 16th 2014. New York City, central to the DNA of New York and Company, served as the backdrop against which these events took place.
The first of the Eva Mendes Collection Fashion Shows occurred at The New York Public Library, when models clad in the A-List celebrity’s Collection exited a double decker bus and took to the streets with a fashionable vigor, as tourists, passersby, and the public were treated to Eva’s take on the latest trends. The Collection was designed by Eva in New York City; in partnership with NY&C. Nothing is more fashionable than Bryant Park and the New York Public Library, the set for decades of New York Fashion Week shows. The maroon, dots, and floral prints in the collection were inspired by Fall in New York City.

Flatiron Plaza was the scene of the most grandiose Eva Mendes Collection flash mob fashion show experience. Music was pumping and the energy was high to celebration Eva Mendes’ one year anniversary with New York & Company. Models took to the pavement, dancing, entertaining the crowd, modeling Eva’s classic, feminine fall designs with clear views of the Empire State Building in the background. Many were intrigued by the striking flower hats that adorned participants in the flash fashion show, which were an homage to the floral patterns present in many of the pieces in the collection. New Yorkers were treated to videos of Mendes and behind the scenes footage from her fall campaign on larger format video affixed to the side of the fashion tour bus during the fashion event.  
 The final stop of New York & Company’s Eva Mendes Collection tour was the sidewalk along the retailers 58th & Lexington boutique. After the show wrapped, guests were given gift bags, and were granted the very first access to shop the collection as they danced and thrived off the excitement from the day’s events.

Tuesday, September 16, 2014

Conscious Denim

Who doesn't love denim! I know I do. Seriously, I would probably live in my denim if I could! Its one style that you never have to wonder if it's making a comeback...why? Because it actually never leaves! It simply keeps getting better.

On October 2nd, H&M will introduce Conscious Denim, a clean and modernized capsule denim collection created from more sustainable materials. Each wash used on the denim has been assessed for its environmental impact, including energy and water use. The collection includes separates for women, men, and children, and will be available worldwide in more than 700 stores, as well as online.

The result is a full collection with contemporary cuts in deep indigo hues. The women’s Conscious Denim assortment includes all the essential styles of the season, from low and high-waisted skinny jeans to boyfriend cuts and tapered legs. To complete the versatility of each look, accompanying pieces made from more sustainable materials are also included in the collection including an embroidered shirt and ribbed bomber jacket. Blue knit jogger jeans boast the comfort of sweatpants, and a slim fitted indigo jumpsuit in Tencel creates a long and lean figure.

For men, classic 5-pocket styles in raw denim are among a series of different cuts and washes included in the collection. The assortment includes easy to love seasonal outerwear such as a dark indigo denim jacket, a twill utility jacket, and an indigo wool coat. Teach the kids about sustainable fashion by putting them in different styles of jeans and overalls offered in the capsule, all made from conscious materials.
H&M collaborated with  Spanish denim consultants, Jeanologia to help in the production of the Conscious Denim collection. Jeanologia advised on testing for washing processes, including measurement of water and energy consumption. In order to meet the Conscious Denim standards at H&M, the materials must be sustainable and the washes must qualify for the highest status according to Jeanologia’s criteria.

Each garment in the Conscious Denim range will feature the Clever Care label, which offers recommendations to owners for sustainable wear and care. In addition, hang tags will describe the Conscious characteristics of each individual garment, all in part of H&M’s long-term commitment to a more sustainable fashion future – the details of which can be found at

For more information about Jeanologia, visit

What Time Is It? - TechSTYLE

Apple recently unveiled Apple Watch and as you can imagine, Apple lovers near and far are all a buzz! Its the most personal device ever and features revolutionary new technologies and a beautiful design. Apple designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. With it, you can communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. I'm thinking I need one of these! For sure!

Apple Watch comes in three collections:
  • Apple Watch, with a polished or space black stainless steel case and a choice of straps
  • Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport Band
  • Apple Watch Edition, with an 18-karat rose or yellow gold case and a choice of straps exclusive to this collection. 

Apple Watch straps include the Sport Band in black, blue, green, pink and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. Apple Watch will be available in early 2015 starting at $349. Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running the latest version of iOS 8.

Saturday, September 13, 2014

MBFW Spring Summer 2015 - Day 8

No one closes out fashion week quite like Calvin Klein. I have a special interest in the brand so I might be somewhat biased but hey...what's not to love about this collection?

MBFW Spring Summer 2015 - Day 7

Back in town and back to the fashion grind I go. Thankfully there was only one show on the calendar and I had the opportunity to hang out with friends as well.

Back of House has been and will continue to be an exciting part of fashion week for me and this season was extra special because I was invited back stage by Cygalle Healing Spa for three different shows, Alon Livne (Show), Francesca Liberatore (Show) and Erin Fetherston to experience the services they provided to the models post-show. Accomplished Make Up Artist, StyleMayvin team member and new contributor to the site, Joy Randall will bring you a more in depth look at Cygalle Healing Spa but for now, just know that their mobile spa services were completely and totally fabulous!

Following the beauty treatment and a quick backstage pic with the designer herself... was time for the show.

Check out all of the looks in the video I shot of the models, final walk.

2015 Lincoln Navigator - AutomotiveSTYLE

The 2015 Lincoln Navigator is refreshed and ready to hit the streets!

With a 60% customer loyalty rate, the Navigator is obviously a favorite for many and it actually shows how much people come back to purchase them again and again...and that was without the refresh so I can only imagine and am interested to see just how well it will sell going forward.

Since it is now style to be more consistent with the new C and Z auto models that Lincoln offers, it's giving me the same vibe of a well curated closet with the finest, most classic of its pieces in heavy rotation.

From the refreshed exterior to the updated interior, it's an elegant experience if I've ever seen one. Very reminiscent of the feelings I have when I think of my dream closet.

A perfect combination of sleek wood, supple leathers and a level of luxury that makes you the envy of everyone in your circle and beyond.

Available Reserve Package includes leather-wrapped instrument panel, armrests and gear shift, premium Ziricote wood trim, upgraded premium leather on all three rows of seats and 22-inch polished aluminum wheels.
The styling is beautiful, yet theres more! The new 3.5-liter, twin-turbocharged EcoBoost engine delivers more power and torque than previous-generation Navigator, while providing EPA-estimated, best-in-class fuel economy of 16 mpg city, 22 mpg highway and 18 mpg combined. It truly is a fresh interpretation of the classic vehicle that created the full-size luxury SUV segment.
Outstanding passenger room, towing capability, ride and handling, and fuel economy are attainable for thousands of dollars less than competitors. The 2015 Lincoln Navigator goes on sale this year with a manufacturer’s suggested retail price starting at $62,475, including destination and delivery charges. I would bum a ride if I had to down to the dealership to grab one of these!

Additional Stylish Features:
  • Updated cabin that extends upgraded premium leather to all three rows of seats, as well as to the armrests, center console lid and gear shift
  • Hand-wrapped leather instrument panel with contrast stitching and leather glove box door
  • Premium Ziricote wood trim, a luxurious natural-grain wood new to the automotive industry that is most commonly used as an accent in yachts
  • Navigator comes standard with the new Lincoln steering wheel. The Wollsdorf leather-wrapped, wood-trimmed wheel features a thick grip and soft touch for a dynamic driving experience.
  • Exterior design changes are accentuated by the execution of Lincoln’s split-wing grille.
  • The sleek front end includes a newly designed hood
  • The back end features a power liftgate
  • Power fold third row seating folds completely down to create a flat load floor

MBFW Spring Summer 2015 - Day 6

Thank goodness for the StyleMayvin team and my numerous fashion friends! As I have recently discovered, I cannot be in all places at much as I would really like to be. So, while I ran off for a quick trip to Kentucky, the team was in place.

First up for the day...Badgley Mischka. And they had a little special surprise at the end.