Friday, March 22, 2013

Enter MyStyleLab

Since I know that the StyleMayvin website it perused by stylish women of many different ages, I was absolutely certain the Teen Vogue's new expansion into apparel would be of interest. Seriously...after 10 years of successful publishing targeted at fashion savvy girls coupled with a partnership with Macy*s... what could go wrong?

Launched exclusively in Macy's mystylelab department, discerning teenage fashionistas will be able to shop the latest trends from the combined eye of Macy's and Teen Vogue. Now, I'm not a teenager by any stretch of the word but these two are my favorite looks. And yes, I would wear either of the proudly!

Why would Teen Vogue venture into an actual clothing line now? Well...and I quote:

“We are very excited to be expanding Teen Vogue even further with our collection for mstylelab. As part of our Brand Everywhere approach, we've created a fashion line that really resonates with our style-obsessed audience," says Teen Vogue Editor In Chief, Amy Astley. “We've had terrific success with our branded mobile game, Teen Vogue Me Girl and with our bedding collection, so apparel was the next logical step and Macy's is the ideal partner."

Curated by the editors at Teen Vogue, the collection embraces the brand’s signature quirky-chic accents, offering a variety of trend-forward silhouettes, bold prints and bright colors. Filtered through a fashionable lens, “Teen Vogue” will feature maxi dresses, jumpsuits, printed leggings, short dresses, chambray shirts, bandeaus, shorts, bralettes, jackets and tanks. This spring, the brand will focus on five key trends: bejeweled, neon, sheer, vests and denim dressing. With an eclectic mix of pieces, this collection will allow for creativity and individuality when dressing. Continuing throughout the year, approximately 15 new pieces will rotate onto the floor every month, offering up-to-the-minute fashion for style setters. Available in approximately 150 Macy’s stores nationwide and on, “Teen Vogue” will be priced from $20 to $60.

Not sold yet? Just take a look at this!

Admit know you want it!  These looks simply scream SPRING! The collection will be available in approximately 150 Macy’s stores nationwide and on this month.

Wanna attend an exclusive event?

3/30-Union Square (San Francisco, CA)
4/6-Willowbrook Mall (Houston, TX)
4/20-Victoria Gardens (Rancho Cucamonga, CA)
4/27-Aventura Fashion Store (Miami, FL)


Post a Comment