Tuesday, May 21, 2013

What Is Grandera? - HomeSTYLE

I am always getting invited to the coolest stuff! To further take a look at "all things stylish" through the eyes of the StyleMayvin, here's another HomeSTYLE feature. Introducing Grandera by Grohe! Trust me...you will want it for your home.

To celebrate the launch of the GROHE Grandera™ bathroom collection, water created digital art AT Grohe Live! Center

New York (May 14, 2013) - German kitchen and bathroom fittings manufacturer GROHE kicked off New York’s first official Design Week with an event that brings together art, technology and water at the Grohe Live! Center New York on Monday May 13, 2013. 

“We are extremely excited for the launch of Grandera, which shows our commitment to design and innovation,” said Michael Marchi, CEO and President of Grohe Americas. 

To celebrate the launch of the Grandera™ bathroom collection, GROHE invited French digital artist Antonin Fourneau for a first showing of his piece Water Light Graffiti in NYC. “We chose Antonin Fourneau for a collaboration tonight because his work creates a real excitement and emotion through water,” continued Marchi. 

Created during his residency at Digitalarti Artlab, Water Light Graffiti features a wall of LED panels that light up when in contact by water. 

“Water is the essence of life and a huge inspiration for my work,” said Fourneau. “I am delighted to be here for NY Design Week to collaborate with Grohe, a company that rallies tremendous resources behind design, creativity and innovation in the subject of water.”

At the event, Fourneau used his signature street style script to graffiti the expansive 13ft LED wall with water. The interactive event allowed guests to have a chance to experience painting with water and light.

Grohe showcased the latest addition to its collection of bathroom fixtures, the Grandera Collection at the event. Special displays featured the Grandera family that was inspired by the architecture of Paris and an blending of feminine and masculine forms.


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