Saturday, January 18, 2014

Ford + Fashion

Recently, Ford and Rent the Runway are joining forces to make great style accessible on and off the road to fashion fans across the country. Through the Test-Drive Style campaign, Ford and the premier destination for designer fashion and accessory rentals will give consumers an opportunity to test out their very own stylish new drive - the Ford Fusion.

  • From cars to closets, Ford and Rent the Runway are coming together to make irresistible style accessible for consumers
  • Consumers can catch the stylish Ford Fusion and Rent the Runway's designer looks at upcoming Test-Drive Style pop ups in New York City and Los Angeles
  • The one-of-a-kind Test-Drive campaign will include a nationwide consumer promotion offering fashion fans a chance to win a new Ford Fusion

Check out footage from the Detroit Style Forum where Ford’s senior interior designer, Anthony Prozzi and co-founder of Rent the Runway, Jennifer Fleiss discussed this unique collaboration, exploring the top trends today’s fashion-forward female car buyer is looking for.  From the closet to the car, they preview the latest looks for 2014!


Watch live streaming video from ford at livestream.com


Want to know how you can enter to win?

From February through June, Ford and Rent the Runway will offer fashion fans the chance to win the ultimate style prize – a brand-new Ford Fusion and a $1,000 gift card for Rent the Runway’s dream closet full of designer dresses and accessories. To participate, visit www.renttherunway.com/fordfusion to register.

To support the nationwide consumer promotion, Ford and Rent the Runway will take to the streets of fashion-savvy New York and Los Angeles in the spring. The Test-Drive Style pop-ups will give consumers the opportunity to choose their must-have designer looks and register for the promotion. The stylish Ford Fusion will be on display.

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