Saturday, February 1, 2014

Fashion And Technology Collide - TechSTYLE

Intel Corporation, Barneys New York, the Council of Fashion Designers of America and Opening Ceremony announced strategic collaborations to explore and bring to market smart wearable technology, and to increase dialogue and cooperation between the fashion and technology industries.


As part of the collaborations, Intel and Opening Ceremony intend to collaborate in the design of a smart bracelet concept based on Intel technology with design direction from Opening Ceremony that will be available at Barneys. Details about what the piece will look like, what it will be used for and when it will be unveiled have not yet been disclosed.

"The collaborations we announced today (1/6/14) are indicative of Intel's collective and conscious approach to the wearable market," said Ayse Ildeniz, vice president, Business Development and Strategy of Intel's New Devices Group. "Through these initiatives we will combine Intel's leading technologies with Opening Ceremony's design prowess, Barneys New York's track record to identify the next consumer trends, and CFDA's commitment to advance innovation within the fashion industry. Our shared vision is to accelerate wearable technology innovation and create products that both enhance peoples' lives and are desirable to wear."

People's experiences with a product starts with a first glance at where and how it is presented in the stores. Regarded as the mecca for discerning fashionistas, Barneys New York's museum-like approach to merchandizing provides a unique opportunity to showcase thoughtfully designed wearable technologies. 

To scale the convergence of the two industries, Intel will work with CFDA to create a community for technology developers and fashion designers to network, match-make, cultivate and exchange ideas on wearable technology. The collaboration will connect more than 400 leading fashion designers who are members of CFDA with a broad ecosystem of hardware and software developers that Intel has been instrumental in building in the last 40 years.

Photo Courtesy: Reuters/Carlo Allegri

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