I'm loving the latest trend of "model hunting" via social media these days. I mentioned Marc Jacobs did it for his Fall 2014 campaign and now here goes Vivienne Tam!
This was the kick-off event for a world-wide contest to find the next runway “It” girl. One lucky super girl will be flown to New York for a once-in-a-lifetime opportunity to walk the catwalk in Vivienne Tam’s Spring/Summer 2015 fashion show at Mercedes-Benz Fashion Week in September. How awesome is that? But act fast! THE DEADLINE FOR ENTRY IS TOMORROW, JULY 25th!
Open to contestants across the globe, aspiring fashionistas simply submit their information using the WeChat app or contest site http://www.wechatapp.io/vivienne-tam-model-contest and Vivienne Tam will select her top choices from all the entries. She will then turn the contest over to her WeChat community who will vote to select the final runway winner. The runner-up will also receive one free pass to attend the exclusive NYC Fashion Week show.
“WeChat with its all-inclusive platform, allows me to connect globally with my fans to discover new faces and talent who will have an unique opportunity to become fashion’s next supermodel,” said Vivienne Tam. “I am excited to find talent who embodies the true international spirit to star in one of the biggest fashion events of the year.” Want to know what really goes on back stage at the Vivienne Tam fashion show? Take a chance...ENTER TODAY!
Again, to participate in the contest, simply:
1. Download the free WeChat app on any smartphone
2. Open the app and search “VTAMFASHION” to follow Vivienne Tam
3. Tap “Messages” then the “Contest” tab to submit a short questionnaire with two photos or visit:
Best of luck to you all!!!