Friday, July 18, 2014

Jeff Koons + H&M

At SM...we love invites to star studded NYC events! Earlier this week H&M (Hennes & Mauritz), one of the world’s largest retailers known for offering high fashion apparel, celebrated its collaboration with iconic artist, Jeff Koons at the opening of its new flagship store on Fifth Avenue. Fashionistas and art fans alike came to the new store on Fifth Avenue at 48th Street to be the first to shop the new collection and the coveted Balloon Dog (Yellow) handbag. Jeff Koons, Olivia Wilde and Ashley Benson enjoyed food, drinks and a special performance by British sensation, Birdy.




"I'm very happy to be working with H&M. It's really exciting to be celebrating the opening of their flagship store and I'm very proud the bag,” said Jeff Koons. Art is something that is accessible, we interact with it all the time and H&M makes fashion the same way."


As a part of the Jeff Koons for H&M collaboration, H&M has created a specially-designed, limited-edition leather handbag featuring the Balloon Dog (Yellow), one of the artist’s most iconic works for just $49.95. The Balloon Dog leather handbag will also be carried in select markets across the US including Los Angeles, Chicago and Dallas, as well as online at hm.com NOW. A select number of pieces will also be sold at the Whitney Museum of American Art during the Retrospective as well as on Whitney.org.

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