Lincoln Style At The Emmy's
The Lincoln Motor Company recently announced a multi-year collaboration with Academy Award winner Matthew McConaughey, who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the first-ever 2015 Lincoln MKC small premium utility. And this...just in time for tonight's Emmy Awards where Matthew is up for "Outstanding Lead Actor in a Drama Series.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey, a longtime admirer of Lincoln. “Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job.”
In a nod to McConaughey’s storytelling talents, Lincoln and director Nicolas Winding Refn (“Drive”) created a storyline for him around the MKC. In the spots, McConaughey invites viewers to experience the vehicle through unscripted moments in the commercial.
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