Redefining what it means to shop for, purchase and own a luxury automobile, The Lincoln Motor Company is delivering Lincoln Black Label. Unveiling details of a dealer network that offers personalized service as exceptional as the vehicles it sells, Lincoln recently announced its plan to provide an enhanced shopping and service experience to complement luxuriously appointed Black Label vehicles that surround occupants in premium materials.
When the program launches in December, 32 dedicated Lincoln Black Label dealers in six states will provide showroom space dedicated to serving Black Label customers. Lincoln plans to expand the network nationwide in late 2015.
At launch, Black Label will be offered on the 2015 Lincoln MKZ midsize premium sedan and the 2015 Lincoln MKC small premium utility. Ultimately, Black Label versions of all new Lincoln vehicles will be available in the U.S. Black Label will be launched in China later in 2015 under the name Presidential.
The first generation of Lincoln Black Label design themes drew inspiration from a variety of sources – from fashion and food, to luxury travel and architecture. Each was created to make driving a Lincoln a more personal, emotive experience. Set to debut on the Lincoln MKZ and Lincoln MKC are Indulgence, Center Stage, Modern Heritage and Oasis.
All four interior themes showcase some of the finest automotive materials, including Alcantara-wrapped headliner, pillars, package tray and accent details; Venetian leather on the seating surfaces, armrests and doors; fully leather-wrapped and stitched instrument panel, console and doors; subtle branding elements with unique Lincoln perforation designs; and elegant trims of crafted woods or woods rare to the automotive industry.
While delivering sumptuous interior luxury, Lincoln Black Label vehicles will feature understated exterior cues.Customers can choose from a palette of standard exterior colors exclusive to Black Label: Black Tie, Confidential White and Crystal Silver are core colors, and are offered with all interior design themes. Other standard exterior color choices are Chroma Flame, a deep red; Chroma Couture, a rich brown; and Notorious, a vibrant blue.
Earlier this week, Lincoln hosted a party in LA to celebrate the Black Label launch. Check out some photos of who was in attendance.