Beyond the Beach

Edgewell Personal Care Company, home of iconic sun care brand Hawaiian Tropic, recently partnered with The Fred David International Group to announce the launch of its highly anticipated fashion line, Hawaiian Tropic Apparel.  To get you all in the mood to shop for upcoming resort trips, I wanted to bring you info on a trusted tanning brand who's expanded their a step further by giving you the perfect pieces to wear while enjoying your sunny oasis.

An international sun care brand synonymous with summer indulgence, the Hawaiian Tropic brand is no stranger to the lifestyle industry, so it’s no surprise they are expanding the brand beyond the beach with a stunning apparel range. 

The Hawaiian Tropic Apparel 2016 collection features ready to wear styles, reminiscent of the brand’s sunny aesthetic. The tropical inspired range incorporates colorful prints, cutting edge styles and comfortable lightweight fabrics for a fashion forward look. The vibrant collection is sure to make every woman look and feel effortlessly beautiful with cover ups, rompers and key trendy separates designed to cater to every woman’s style and body. With versatile designs created to take you from the “beach to beyond”, Hawaiian Tropic Apparel makes preparing for your next cruise, weekend at the beach or girls’ lunch simply a breeze.

Check out more of my favorite looks from the collection: