Saturday, November 5, 2016

Fashion Bike Brand Goes Patriotic

Like most people, I don't have very many positive things to say about this 2016 Presidential election however, when I think of cycling and the joy it brought me as a kid and even now as an adult, I can fully appreciate this patriotic gesture...

Fashion bike brand (yes...that's a thing) Martone Cycling Co. will celebrate the ultimate American freedom this Election Day with a special limited edition duo. Outfitted in red, white and blue, the stylish commuter bikes pay homage to our nation’s right to vote and the power those votes represent. A surprise capsule collection designed just in time for the presidential election and forthcoming inauguration, the bikes are a Resort offering from the three year-old cycling brand.

The 50cm step-thru ‘Freedom’ bike is outfitted with an architectural basket perfect for carrying any tote, and retails for $1300 USD. The diamond ‘Freedom’ bike is available in two sizes (52cm or 56cm) for $1200 USD and can be purchased with an optional basket. Seriously...who doesn't love a basket on their bike? Keeping true to MCC’s standards, both models boast dual-legged adjustable kickstands, a SRAM system that automatically shifts gears as the rider cycles, and of course, the signature red chain and lucite pedals.

“Personally I’ve been overcome by the excitement of the 2016 presidential election, and I could think of no better way to channel that passion than into the design of this capsule collection,” said Martone Cycling founder and designer, Lorenzo Martone.

The ‘Freedom Bikes’ are the second iteration of multi-colored bikes to join the MCC collection, the first having arrived earlier this summer to commemorate the Rio Olympics, inspired by the colors of the Olympic rings. Martone Cycling’s ‘Freedom Bikes’ will sequentially make their transatlantic debut in April 2017 to commemorate the upcoming presidential election in France.

These limited-edition red, white and blue bikes will be available exclusively at NOW!


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