Trollbeads Day

Trollbeads is excited to announce they will be hosting their first ever Trollbeads Day events on August 1st. And I don't know about you but I definitely love my Trollbeads!


 Trollbeads Day is a day to celebrate the stories  and meanings behind the beads, as well as personal stories consumers have created because of the beads. Consumers have been buzzing for weeks about the newest bead that will be unveiled during the events, the sterling silver limited edition 2014 Trollbeads Day bead. The design of the bead has been kept top-secret from everyone, including the retailers! 

At the Trollsbeads NYC store located at 1016 Avenue of the Americas, clients have been showing how they began their Trollbeads journey by sharing their favorite personal bracelet and the story of how they started their collection via in-store photos. Trollbeads associates will select their favorite story and the winner will receive the "Trollbeads Day" bead and an exclusive T-Shirt as the prize. Can't make it by the store but still want to enter to win? Head on over to their Facebook page to share your story. 

Customers in New York City during Trollbeads Day will have two exciting opportunities to join in the festivities on 8/1 at local retail locations. At the NYC Trollbeads store guests will enjoy refreshments, candy and Trollbeads cookies from 10am-7pm and the mystery bead will be announced at 12 midnight and in store later that day at 10am. Another Trollbeads Day party will be happening at the Trollbeads counter at Macy's Herald Square from 11am -7pm and will include scratch off cards redeemable for a glass bead or silver bracelet. Don't miss it!


Trollbeads was founded in 1976 in a small jeweler’s store in Copenhagen, Denmark, and is the original bead-on-bracelet brand known for using the highest quality materials and craftsmanship. Trollbeads is part of a Danish design legacy, which is known for its simplicity, functionality and quality. The brand offers an assortment of jewelry pieces, including, beads, bracelets, necklaces, earrings, rings and accessories. The collection is inspired by mythology, astrology, fairytales, fauna, flora, cultural diversity and the familiar things of everyday life.  

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