Timberland recently announced the “call for entries” for its inaugural Timberland Serv-a-palooza Challenge. Now if you didn't know, Timberland is BIG on volunteerism, something I enjoyed learning about during the 2014 Spring Preview event at their headquarters. Who doesn't love to volunteer?
Serv-a-palooza is an innovative sponsored volunteerism competition that Timberland is hosting in partnership with CrowdRise. Here's the good part...Timberland is giving shoppers a chance to update their wardrobe with a custom pair of boots and a $5,000 Timberland shopping spree through its inaugural Timberland Serv-a-Palooza Challenge! The six-week Challenge will encourage consumers to volunteer for a cause of their choice for chances to win amazing prizes for themselves, as well as big donations for the non-profit organizations they choose to support.
For 17 years, Timberland has celebrated its longstanding commitment to volunteerism through the brand’s signature Serv-a-palooza event. Originally created as a way to support employees in using their 40 paid volunteer hours on a large scale, the annual event has been incredibly successful and inspiring for employees. In April 2014, Timberland surpassed the one million hours served milestone. Now, Timberland wants to get started on its next million hours and motivate the public to get out and volunteer, too. Through the Timberland Serv-a-palooza Challenge, anyone who wants to volunteer can sign-up with CrowdRise HERE to earn rewards for the hours they serve, donors they recruit, and money they raise. Volunteers who set up their fundraising page by August 10 at 11:59 p.m. ET will be entered to win one of 50 pairs of Timberland boots to wear while they complete their service hours! It's simple...all you need to do is prepare your fundraising pages on the CrowdRise site, then the Timberland Serv-a-palooza Challenge and prize rewards will begin Monday, August 11th at 12:00 p.m. ET and continue through Thursday, September 18th at 11:59:59 a.m. ET.
Timberland’s partnership with CrowdRise, an innovative digital fundraising platform created by actor and philanthropist Edward Norton, brings the brand’s love of volunteerism to consumers for the first time, and incentivizes participation with prizes and donations. "I'm a big fan of Timberland. I wear their shoes all the time and I also admire their longstanding commitment to environmental sustainability and community service," said Norton. “We couldn’t be more thrilled to work with a company that's got such great priorities to leverage their volunteer efforts in exciting new ways."